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Rabobank partners with Network 10 Farm to Fork cooking show
ABARES head of forecasting and trade Dr Jared Greenville explained value creation is about creating jobs and income for Australians prior to a product being exported.
Australian economy thrives under raw deal: Insights
AN ABARES Insights article released recently explored whether Aus- tralia was missing out on domestic value crea- tion opportunities be- cause of the focus on trade in raw and mini- mally processed agri- cultural products.
“But for Australia, trade in raw commodi- ties and a small set of minimally processed products have provided the largest and most im- portant value-creation opportunities for Aus- tralian agriculture – a feature that is likely to continue in coming dec- ades.
with changes to on-farm production, akin to planting new varieties that make for more spe- cialised products, can also create additional export value.
‘Analysis of value creation in Australia through agricultural exports: Playing to ad- vantages’ analyses re- turns from agricultural exports and compares value-creation path- ways, such as adding attributes to products or downstream processing.
“Raw agricultural production activities are also evolving to be more consumer facing, with on-farm produc- tion practices changing to meet consumer de- mands.
“Past reliance on raw commodities and a small set of minimally processed products does not mean that this is the only value-crea- tion path for the sector,” Dr Greenville said.
ABARES head of forecasting and trade Dr Jared Greenville ex- plained value creation is about creating jobs and income for Australians prior to a product being exported.
“These include the ad- dition of attributes to raw products, such as traceability and organic production.
“Other opportunities may exist, but a compet- itive and open economy is essential to ensure resources are effec- tively allocated to their highest value use where private enterprises can determine what to pro- duce and where to sell.”
“The public debate often asks whether Aus- tralia is missing out on value creation due to the focus on raw ag- ricultural exports,” Dr Greenville said.
“So, while these changes may gener- ally increase the cost of production, they also generate returns for the economy, creating in- come and jobs similar to activities such as do- mestic processing.”
The Insights article can be viewed by vis- iting au/abares/publications/ insights/value-creation- in-Australia-through- agricultural-exports
Further steps to meet consumer demands
AGRIBUSINESS banking specialist Ra- bobank has announced it is partnering with Net- work 10 cooking show Farm to Fork.
Farm to Fork’s producers Dual Entertainment as a partner in season two of the television program.
Rabobank head of mar- keting Kate Holden said the Farm to Fork show was an excellent fit with Rabobank’spurpose.
“Australians have a strongly growing interest in the source and prov- enance of their food and Farm to Fork is a per- fect vehicle to showcase the excellent produce our local farm sector grows.
The bank, a global spe- cialist in food and agri- business and one of the leading providers of finan- cial services to Australian agriculture, has joined with Network 10 and
The nationally aired show aims to help inform Australians how to eat and live well, inspiring viewers to not only cook at home but also have a better appreciation of where and how their food is grown.
“As an agribusiness bank, we are committed to promoting the importance of the agriculture industry and growing Australians’ understanding of where their food comes from,” Ms Holden said.
“We want to be in- volved in telling farmers’ amazing stories in both rural and urban areas and raising awareness of the farm to fork journey.”
Farm to Fork hosts Courtney Roulston, Michael Weldon and Sarah Todd.
Farm to Fork airs Monday to Friday on Channel 10 at 4pm, with repeat broadcasts on Sat- urday and Sunday, and is also available on demand via
The 90-episode second series is hosted by celeb- rity chefs Michael Weldon, Courtney Roulston and Sarah Todd and features a number of Australian farmers sharing stories of their produce and how it is grown.
The program will focus on educating Austral- ians about the journey from ‘farm to fork’, while showcasing 270 fresh and healthy recipes.
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Page 4 – Australian Pork Newspaper, January 2021
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