Page 2 - Australian Pork Newspaper

Pig Industry Calendar of Events
How to supply event details: Send all details to Australian Pork Newspaper, PO Box 387, Cleveland, Qld 4163, call 07 3286 1833 fax: 07 3821 2637, email: ben@porknews.com.au
Taking on new challenges
☛ from P1
• Farmbot Monitoring Solutions (farmbot.com. au) – remote monitoring and analysis of on-farm water use and demand.
• Pairtree Intelligence (pairtree.co) – pairing any network, IoT device (internet of things) and objective data (including financial, environmental, production and market data feeds) within a sin- gle-source dashboard to enable data analysis and improve consistency of decision-making.
• FarmLab (farmlab. com.au) – uses remote- ly sensed data to guide farmers as to where to take soil samples from to inform land management practices.
• Safe Ag Systems (safeagsystems.com) – an online work, health and safety program to assist farmers manage safety.
• Y Waste App (ywaste. com) – this app enables businesses that wish to donate food to advise lo- cal charities for pick-up and distribution to end re- cipients.
• Zetifi (zetifi.com) – providing solar-powered WiFi network solutions to supply high-bandwidth, farm-wide connectivity.
Some interesting obser- vations were gleaned from several of the plenary speakers at evoke.
Mike Lee from The Future Market and Al- pha Food Labs in the US stated for the first time ever, teenagers are spend- ing more on food than clothing.
“Food consumption in this demographic is not about calories, it’s more about the identity they are wanting to portray,” Mike said.
To service this demand for differentiation, an ev- er-increasing number of brands are being launched to fill smaller market niches – the era of ‘one
size fits all food’ is over. For the meat industry, this is being felt through the demand for plant- based foods and the devel- opment of cultured meats. Jack Cowin, founder of Hungry Jack’s in Aus- tralia, participated in the ‘Megatrends shaping the face of agriculture’ plena- ry session and described Hungry Jack’s collabora- tion with CSIRO to de-
velop plant-based patties. This product, being produced by the Aus- tralian start-up company v2foods, has attracted new, younger customers who are ‘planet friendly’
to Hungry Jack’s.
With this, Jack noted
beef consumption is not going away.
Work on a ‘pork’ plant- based product is now un- der way.
Mike pointed out con- sumers want meals to ad- dress health, sustainabil- ity and experience, with 66 percent of consumers wanting ‘sustainable’ food.
Consumers are increas- ingly making emotional- based purchasing deci- sions, including consid- erations of how products are made and grown.
The process, which is harder to hide, is now the product.
Overall, this highlights that the backbone of APL’s 2020-25 Strategic Plan, which has emerged following extensive con- sultations with industry, is on target.
APL will be looking to commission work shortly to undertake a sustain- ability framework for the industry.
As an example of the importance of sustainabil- ity to corporate strategy and operational perform- ance, the audience heard Bayer has sustainability targets in place that are aligned with the sustain- able development goals
of the United Nations for 2030, and these are guiding business ac- tivities in the areas of health and nutrition.
For new, emerging start- up companies, Australia is being viewed as a good test market to attract in- vestment, visibility and attention of investors in other countries.
Investment in agtech is growing, including re-in- vestment in start-up capi- tal raising, but it is still low compared with other countries.
The take-away message to start-up companies in- cludes ‘hang out where the farmers are’ to gain an understanding of farmers’ real needs, how the indus- try works and that there is strong focus needed on commercialisation to get ideas to market.
Industry leaders gradu- ate
The Australian Pork Industry Leadership Pro- gram was initiated by APL in 2018 with the aim of developing and sup- porting young leaders to build their industry net- works, discuss industry challenges and learn prag- matic leadership skills and apply these to their businesses.
The 2019 APILP Course 2 participants came to- gether in Melbourne for their final, three-day workshop a couple of weeks ago.
My congratulations are extended to Dr David Lines (SunPork Farms), Rebecca Wicks (Milne Agrigroup), Terry Val- monde (Cameron Pastoral Company), Dearne Cowl- ing (PigCo), Steve Smith (Rivalea Australia) and Rob Bayley (Blackwood Piggery).
It’s great to see how this course has supported your development over the past 10 months.
Several of the partici- pants at the third work-
shop stated it was a life- changing experience and they encourage others with future aspirations in the Australian pork indus- try to apply for Course 3.
The program is made up of three workshops.
The second workshop involved an overseas ex- pedition to Denmark that was organised and facili- tated by Ashley Norval.
This exposed the partici- pants to international pig production practices and work cultures.
A report on their key learnings is being pre- pared and when complet- ed, will be available on APL’s website.
In their final workshop, the participants were provided with hands-on training to further develop their presentation skills.
This involved giving a short, prepared presentation to the group and then re- ceiving feedback and some theory they could take on board for a second presenta- tion, which they delivered later in the session.
Media training was also delivered and a scenario involving an outbreak of the ever-topical African swine fever was used.
After some time to pre- pare their key messages, each participant had a turn doing a mock radio interview followed by a mock live television in- terview.
These exercises put the participants outside their comfort zone, but the learnings from doing this were extremely valu- able and will no doubt be drawn upon well into the future.
The second day of the workshop involved a full- day session on how to have difficult conversa- tions.
While the focus of these difficult conversations were workplace related, the skills the participants gained are applicable
across many different situations.
Throughout the day, they workshopped with each other to prepare for an upcoming conversation they had each identified prior to training.
The participants were then joined for their graduation dinner by APL CEO Margo Andrae, Dr Rebecca Athorn, Rachael Bryant and me.
It was terrific that Course 1 APILP alumni, APL delegate and Pork Queensland Inc direc- tor Tracy Anderson was able to join the Course 2 graduates for dinner and share her experiences from being involved in the program.
We spent the final day talking with the partici- pants about what APL’s role is, what we do, current priorities and activities un- der way across APL and the wide array of stake- holders we engage with on the industry’s behalf.
It was especially pleas- ing to hear the APILP experience has been in- credibly positive for those involved.
Further information on Course 3 is included in this edition of APN – ap- plications are now open!
If you have any queries, please contact Rachael Bryant on 02 6270 8823, 0437 651 839 or rachael. bryant@australianpork. com.au
APIQü Major Review The nine face-to-face meetings have now been
completed.
It’s not too late for you to
provide your input to the Major Review.
Please contact Tracey Edwards from Prime Consulting on 0410 824 288 or email apiqreview@ primeconsulting.net
For further information on any items in this article, please do not hesitate to contact me on 0423 056 045.
2020
MAR 31- APR 1 – London Swine Conference, Ontario, Canada www. londonswineconference.ca
APR 21-22 – Dutch Pork Expo, Netherlands www.dutchporkexpo.nl/ en
MAY 12-13 British Pig and Poultry Fair Warwickshire, UK www. pigandpoultry.org.uk
JUN 3-5 – World Pork Expo, Iowa, US www.worldpork.org
JUN 9-11 – Agritech West Africa 2020, Accra, Ghana www. agritechwestafrica.com
JUN 9-11 – Alberta Pork Congress, Alberta, Canada albertaporkcongress. com
JUN 17-18 – Ontario Pork Congress, Ontario Canada porkcongress.on.ca
AUG 11-15 – Global Animal Nutrition Summit, Guelph, Ontario, Canada globalanimalnutrition2020.uoguelph. ca/welcome
SEP 19-22 – The Allen D. Leman Swine Conference, Saint Paul, Minnesota, US ccaps.umn.edu/allen-d-leman- swine-conference
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