Page 9 - Australian Pork Newspaper

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‘Borderleen’, 4,935ha* (12,195ac*), Taldra, SA
• 38km* Renmark, 135km* Mildura, 277km* Adelaide
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• Certi ed 600 sow ‘farrow to nish’ production
unit. Fully integrated, scale of operation & ef ciency
• 4 homes, main homes with extensive renovations
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Expressions of Interest Closing, 1pm Thurs 28 October 2021
Daniel Schell
0415 436 379
Geoff Schell
0418 842 421
Ray White Rural SA RLA 264169
*approx.
PorkStar’s Colin Fassnidge was one of the notable chefs who curated extravagant three-course Aussie bacon lockdown menus.
APL reclaims International Bacon Day
AN initiative by Aus- APL partnered with broadcastplatforms.
tralian Pork Limited to reclaim International Bacon Day has created a stir across the nation.
retailer Harris Farm to create an ‘Aussie bacon pack’, showcasing some of the finest Australian bacon products available.
Highlights included ABC Radio, Sunday Telegraph Eat Street, the Herald Sun, Good Food, Delicious, Time Out Sydney and WeekendToday.
In the lead up to Sep- tember 4, the tongue in cheek campaign dropped the ‘Inter’ to celebrate ‘National Bacon Day’ as a reminder to shoppers to do the ‘Aussie check’ for the country-of-origin label when buying smallgoods.
Harris Farm reports selling so many bacon bundles it has gone on to make them a permanent offer to online customers.
On the day, engagement with APL’s social media reached 340,000 with over 700 new followers on APL’s Instagram page alone.
And in a show of alle- giance to Australian pork producers, supply chains across the nation rallied behind the cause.
Bacon Day fell on the same weekend as Father’s Day, which saw Austral- ians queuing around the block at local cafes and restaurants to savour ba- cony treats made espe- cially for the day.
Food influencer Em- mylou Loves and Mas- terchef’s Conor Curran created bacon recipes to further amplify social reach of the campaign.
PorkStar’s Colin Fass- nidge and Chefs on Wheels’ Paul Baker were among the notable chefs who curated extravagant three-course Aussie bacon lockdown menus.
Participating cafes and restaurants reported strong social media engagement, with one cafe’s post shared 600 times.
Overall, the campaign reached over 2.5 million Australians, which is no mean feat in a media cycle dominated by COVID-19 impacts.
Butchers nationwide cel- ebrated all things small- goods with in-store pro- motions and online givea- ways.
The message about im- ported pork on Australian shelves echoed resound- ingly in news media, with over 35 pieces of local and national coverage across print, online, social and
The focus for media and socials will remain on Australian bacon until we shift to Australian Christmas ham season in November.
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Australian Pork Newspaper, October 2021 – Page 9