Page 4 - Australian Pork Newspaper

Representation for Queensland producers
PORK Queensland Inc will survey its mem- bers in December to identify key issues im- pacting the industry.
President’s Perspective
by JOHN COWARD
The results of the survey will assist the organisation to deliver a valued service to ex- isting members and attract new pork pro- ducers and associates. Industry survey
number of farm raids by activists.
2021 will relate the findings of the survey and propose a revised strategic plan to lead the organisation forward. Time to join PQI
The survey will be used to pinpoint crit- ical areas of concern to members and also to supply information on how and when members require feedback.
PQI takes issues sur- rounding labour and ex- otic disease prepared- ness, particularly with African swine fever in neighbouring countries, to government and rel- evant ministers.
We need more mem- bers and their annual support to continue to deliver an improved service.
Many producers men- tioned they were una- ware of PQI’s activities, until they had an issue that PQI provided as- sistance in addressing.
PQI also considers state legislation con- cerns and interactions that Queensland pro- ducers may face, in- cluding local planning, environment and biose- curity to mention a few.
We need to deliver greater clarity on what we do for our members.
To this point, PQI di- rector Tracy Anderson has taken up a member communication and en- gagement role and will be providing a regular update and point of con- tact.
PQI will use the survey to consider the current structure and modus operandi to de- liver greater value to producers who join and support their Queens- land representative or- ganisation.
Contact either my- self john.coward1@ gmail.com or secretary Robyn Boundy robyn. boundy@bigpond.com for more details and help build PQI and its value to all.
The representation you don’t see
With the 2020 year coming to a close, thank you to all members for your support, and I wish you and your families a merry Christmas and a prosperous new year.
Currently PQI pro- vides representation on a wide range of industry and government activi- ties.
The Annual General Meeting in January
These include the holding of a seat on the Minister’s Biosecurity Advisory Committee by the president, engage- ment with Safe Food and Queensland Health in a working group to address the impacts of COVID-19 in our in- dustry, and being part of a Queensland Depart- ment of Agriculture and Fisheries and industry team, addressing the impacts of state leg- islation on producers including the rising
Consider pig marketing options amid decreasing feed costs
RECENT months have been punctuated by a number of factors that have impacted profit- ability in the Australian pork industry.
It is equally well docu- mented that marketers who continue or increase investment in marketing during a recession tend to emerge from the down- turn in a much better posi- tion and benefit from re- newed growth in demand.
If we are talking loudly and everyone else is talking loudly, we are dif- ficult to hear.
At a commercial farm gate level, producers need to be mindful of how they market their pigs to supply chain buyers, rather than marketing pork to con- sumers.
Executive General Manager – Operations
This makes sense.
Obviously, pig prices are a big influence in calculating profitability, but input costs – such as feed grain – are as im- portant to the farm bal- ance sheet.
The current decrease in feed costs has not deliv- ered prices as low as they were in 2015-16, neverthe- less it seems worthwhile to remember the KPMG review of marketing and markets delivered in 2018, which recommended that producers consider broad- ening supply contracting.
2020-2025 Strategic Plan highlights one of its major aims as reducing market volatility, taking into consideration the mar- keting tools in use may be helpful for pig producers.
If we are talking loudly and everyone else is talking quietly, we are the only thing that is heard.
History tells us that the last time we experienced a significant decrease in national feed grain costs, from an average of around $300/t to $200/t, was in 2015.
Beyond the farm gate, marketing to consumers has always been impor- tant and periods of un- certainty – such as the COVID-19 pandemic – are no exception.
APL has increased in- vestment in marketing over the COVID-19 pe- riod and continues to show good results.
That decrease in grain costs coincided with in- creased supply on the eastern seaboard nine months later and in Western Australia after a year.
However, given Aus- tralian Pork Limited’s
It is well documented that during recessions most marketers stop or reduce investment in de- mand creation.
We hope these invest- ments help to deliver pro- ducers continued good returns, and we wish eve- ryone in the Australian pork industry a happy Christmas and prosperous healthy 2021.
Clearly, every producer needs to make their own decisions in terms of how to sell their pigs, and con- tracts may not be for eve- ryone.
Pork in retail sales growth is outperforming all of the major proteins.
Mycofix® Proven protection
... throughout the entire production cycle.
Mycofix® is the solution for mycotoxin risk management.
EU Authorised*
* Regulation No 1115/2014, No 1016/2013 &
No 1060/2013
Tel.: +61 2 9872 6324 office.australia@biomin.net
mycofix.biomin.net
Naturally ahead
Page 4 – Australian Pork Newspaper, December 2020
As part of their involve- ment, the influencers via their social channels will also be highlighting country of origin labelling and how to read the bar chart to find Australian ham.
www.porknews.com.au
by PETER HAYDON
Hamming it up for Christmas
* from P1
Australian pork products via influencer and life- style media relations.
This will be cross shared on APL’s own social channels and supported by content featuring pro- ducers and influencer chefs from the PorkStar program, such as Colin Fassnidge.
Complementing these measures, APL has used its social media and spon- sorship initiatives to help drive the message home.
Sponsorship of Em- mylou McCarthy’s Christmas special on Net- work Ten will secure a national TV presence, to ensure delivery of our key messages and inspire con- sumers to buy Australian ham.
As part of the influencer campaign, we have part- nered with well-known identities Justine Schof- ield, Manu Feildel, Em- mylou McCarthy and Jules Sebastian to create glaze recipes for their Australian bone-in ham, using local ingredients.
Be sure to look out for this on December 13.
These will be shared with lifestyle media out- lets.
By increasing our ac- tivity, we are aiming to reach new audiences and educate consumers on how and why to look for Australian ham, and ulti- mately enjoy a mouthwa- tering Christmas inspira- tion.
M
Y
C
O
F
I
X