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US to focus on growth strategies as pork exports set new records in 2019
US pork exports finished 2019 on a high note, set- ting new records for both value and volume, accord- ing to statistics released by the US Department of Agriculture and compiled by the US Meat Export Federation.
For the year, 2.67 billion kilograms of US pork and pork variety meats valued at $A10.53 billion were ex- ported to countries around the world, up 10 percent and 9 percent, respectively, from 2018.
Pork exports accounted for 26.9 percent of total 2019 US pork production.
Export value per head averaged $53.51, up 4 per- cent from 2018.
National Pork Board president and pig farmer representing Arkansas Da- vid Newman said, “China was the main driver for the record-breaking pace of US pork exports in 2019.”
“We are poised to help fill China’s protein gap caused by the country’s African swine fever out- break.
“But we’re also focused on recapturing lost market share with key customers and investing in research to develop emerging mar- kets.”
While exports to China
were higher in 2019, key US pork customers includ- ing Japan (number one in value) and Mexico (num- ber one in volume) saw significant declines as the US worked to negotiate new trade deals with each country.
Japan has historically been the leading market for US pork in terms of value, as well as the lead- ing destination for US chilled (never frozen) pork loins.
In 2019, the US held 46 percent of Japan’s market for chilled pork, down from 70 percent in 2017, according to Pork Check- off vice president of in- ternational marketing Nor- man Bessac.
“With Japan as the most important US market, the Pork Checkoff has brought key stakeholders and thought leaders together on a taskforce to lead marketing efforts there,” Bessac said.
“The Checkoff invest- ment in the taskforce and subsequent programs, pro- motions and educational events will help build Ja- pan’s confidence in US pork and allow exporters to recapture lost market share.”
Mexico remains the top
market for US pork by vol- ume, with over 3.44 bil- lion kilograms of pork and pork variety meat exported in2019.
“The majority of pork and pork variety meat ex- ported to Mexico is bone- in hams,” Bessac said.
“This is a great market but there’s an opportunity to expand the product mix and add value for US pig farmers.”
Recently, the Pork Checkoff secured grant funds through the Foreign Ag Service Quality Sam- ples Program and Emerg- ing Markets Program to help customers in Mexico develop new uses for pork loins.
A new taskforce will pro- vide insight to the Check- off and USMEF as they use the grant and other programs to diversify US
pork exports to Mexico. Building on the success of the Pork Checkoff re- port, Pork 2040: China Market Assessment, a new research and market study focusing on the ASEAN region, specifically Viet- nam and the Philippines, will be conducted and re-
leased this year.
“The Pork Checkoff is
committed to adding val- ue for pork producers,” Newman said.
“Aggressive marketing strategies in both devel- oped and emerging mar- kets will position US pork to do just that.”
The Pork Checkoff has developed new infograph- ics to highlight the impor- tance of pork exports to US pork producers.
For more, visit pork.org
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APPLICATIONS for the 2020 Australian Pork Industry Leader- ship Program (Course 3) are now open, closing Friday, March 27, 2020.
The program was very successful in 2018 and 2019, and will continue this year in a near-iden- tical format:
Three workshops will be held throughout the course’s 12-month du- ration:
Session 1: May 12- 15, 2020, Canberra
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Australian Pork Newspaper, March 2020 – Page 5
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